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How do I change my display name?

✏️ How to Update Your Display Name

  1. Go to the Admin PageBusiness Details.

  2. Click Edit next to the Display Name.

  3. Choose one of the following options:

    • Legal Business Name – your official business name

    • DBA (Doing Business As) – the name your customers recognize

    • I’d like to use another name.

  4. Click Next, then confirm your choice by clicking Apply Display Name.

  5. You’ll see a message: “Display Name updated!”

You can also cancel at any time by clicking Cancel or the X.


✉️ Need to Use a Different Name?

If your Legal Business Name or DBA doesn’t match what you want customers to see:

  1. Select “I’d like to use another name.”

  2. A message will appear with instructions:

    To use a Display Name other than your Legal Business Name or DBA, email merchants@heylendhi.com with your name request and a brief explanation. We’ll follow up with next steps.

  3. Click “I understand” or the X to close the message.

💡 Tip: Emails to merchants@heylendhi.com automatically create a support ticket to help us respond quickly.


🔁 One-Time Edit Limit

You can only change your Display Name once using this self-service flow.

After that, you’ll only see the “I’d like to use another name” option if you need to make another update.

To protect consumers and maintain transparency, any additional Display Name changes are reviewed by our team. This helps us ensure name changes are valid and aligned with your business. If you're using a new DBA or have updated your Legal Business Name, we may ask for documentation to support the change.

Once reviewed, a Lend Home Improvements team member will make the update for you.